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Головна Блог веб студії Welldo Seo - копірайтинг: мистецтво написання статтей для сайту
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Seo - копірайтинг: мистецтво написання статтей для сайту

Seo - копірайтинг: мистецтво написання статтей для сайту

Важливим етапом у просуванні сайту є написання текстів для його сторінок.

Професіонали, які займаються написанням унікальних текстів чи редагуванням статтей на веб - сайтах - це seo - копірайтери; саме вони розуміють усі тонкощі володіння словом у мережі Інтернет. Метою копірайтера є створення унікального тексту, який приверне увагу користувача, стане своєрідним спонуканням для здійснення покупки, замовлення послуги, оформлення підписки тощо, тобто завдяки правильно написаним та оформленим текстам цільові відвідувачі Вашого сайту стають Вашими потенційними клієнтами, а, отже, приносять прибуток. З іншого боку, копірайтер орієнтується на написання тексту для пошукових роботів, які оцінюють його якість, наповнення ключовими словами і визначають його місце у ТОП 10 пошукових систем. Цікаво знати, що тепер просування сайту в Інтернеті стало набагото важчим, адже пошукові системи стали “розумнішими”, вони аналізують поведінку користувачів, як в пошуковій видачі, так і на сайті, а на основі зібраних даних роблять свої висновки: визначають наскільки якісним є сайт, у результаті цього проект може займати більш високі позиції, або ж втрачати їх.

Слід зазначити, що текст на сторінках книг чи на шпальтах газет, суттєво відрізняється від такого, що розміщується на сторінці сайту. Текст на веб - сторінках має свої специфічні особливості, до його написання ставляться своєрідні вимоги.

Текст на веб - сторінці:

1. Відповідає загальній концепції сайту.

2. Є елементом внутрішньої оптимізації сайту, сприяє підвищенню його рейтингу в пошукових системах.

3. Швидко, якісно та доступно подає необхідну інформацію користувачеві.

4. Підвищує конверсію, стимулює купівельну активність відвідувачів.

 

Тексти, розміщені на сторінці сайту, повинні відповідати таким вимогам:

 

1. Базуватися на ключових словах, які є заздалегідь визначеними і прив’язаними до певної сторінки (як ефективно підібрати ключові слова можна дізнатися у нашій статті
Семантичне ядро сайту - початок оптимізації
). Слід пам’ятати, що відвідувач сайту саме у цей момент цікавиться виключно ключовими словами, які пошукова система видала йому за запитом. Щоб користувач залишився на сайті, зацікавився інформацією, був спонукуваний до активної дії - ось де робота досвідченого seo - копірайтера!

2. Відповідати тематиці сайту та бути достовірними.

3. Бути лаконічними, стислими, простими, передавати тільки найважливішу інформацію, головну думку. Часто користувач не має наміру багато читати, саме тому початок статтей повинен бути найбільш смислово навантаженим та має включати ключові слова.

4. Бути зрозумілим, не подавати надскладної термінології чи, навіть, важких для прочитання слів.

5. Заголовки та підзаголовки статтей повинні містити ключові слова, бути цікавими, інтригуючими; важливо, щоб вони захоплювали користувача сайту та спонукати його читати далі.

6. Унікальність текстів (тобто їх неповторність) - беззаперечна перевагу Вашого сайту!

Отже, seo - копірайтинг - це такий метод пошукової оптимізації сторінок веб - сайту, який дозволяє створювати й редагувати тексти таким чином, щоб користувач міг легко їх прочитати й зрозуміти, при цьому, щоб текст містив усі потрібні для просування ключові слова в необхідних співвідношеннях.

 

Написати статтю для сайту - легко, але написати її так, щоб вона просувала рейтинг сайту в результаті видачі в пошукових системах, стала елементом зацікавлення та стимулом для покупки - це справжнє мистецтво, яким володіють досвідчені копірайтери.

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    I told him good luck with that. I went down on him immediately.
  • 11 жовтня 2017 р.
    And no two people or in our case, three who have ever wanted one another like burning rabbits manage to sustain that desire at a steady, fever pitch, day in and day out, for months, even years, at a time. We sat there talking and Babs sat next to me and Pat next to Jeff, I lent over and whispered in Barbara s ear you know I told Pat what you do to me in the toilets last night and her mouth dropped open and I carried on to say why did you not tell Jeff, she turned and looked at me and nodded well then I said in a low voice so only Babs could here there is no secrets are there, would you like to know what Pat said when I told her, again Babs turned and said yes tell me what did she say, well the first words were Oh fuck then laughed then said I wish I had been there to watch her do it.
  • 12 жовтня 2017 р.
    We also answer very promptly so we just don t get it. Toilet and bidet.

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