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Головна Блог веб студії Welldo Переваги наявності сторінки в Twitter
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Переваги наявності сторінки в Twitter

Переваги наявності сторінки в Twitter

Twitter – один із сервісів мікроблогів, що попри незначну популярність в Україні, має суттєві переваги та дуже специфічні особливості для соціального маркетингу. Найхарактернішою рисою twitter є загальновідоме обмеження в 140 символів. По суті воно є таким собі фільтром, що дозволяє уберегти себе та інших від надлишку непотрібної інформації та зробити спілкування наближеним до неформального.

Однак 140 символів – не єдина специфічна риса twitter’y. Не більше 15 символів в імені, 1000 нових осіб та 250 приватних повідомлень на добу, 150 арі запитів протягом години і 2000 фоловерів назавжди – все це також належить до його заборон. Звісно, для тих, хто звик до інших соцмереж, вони можуть здаватись дивними і незручними. Проте насправді кожна з них має логічне пояснення, і в кожній можна знайти свої переваги для smm-маркетингу.

Щодо використання акаунту twitter у соціальному маркетингу, то і воно, попри один недолік – незначну популярність сервісу, має беззаперечні переваги для реклами:

  1. Можливість оперативно ділитись новинами компанії та підтримувати постійний зв'язок зі споживачами, і тим самим демонструвати відкритість до комунікації та зацікавленість у своїх клієнтах.
  2. Потрапляння новин та записів компанії до світового інформаційного потоку. Поширена у twitter практика використання хештегів дозволяє досягати саме таких результатів.
  3. Постійний вихід на цільову аудиторію та нових зацікавлених споживачів за допомогою тематичних каталогів.
  4. Поширення інформації не лише власними силами чи силами небайдужих читачів, але й через спеціальних ботів, що агрегують тематичні стрічки новин.
  5. Моментальна індексація твітів. Вам варто лише написати у twitter, і Ваша новина вже відображатиметься у результатах пошуку.
  6. Можливість розробки цільових маркетингових заходів та впровадження акцій, бонусів чи конкурсів.
  7. Вихід на більш елітарну, у порівнянні з іншими соціальними мережами, аудиторію.
  8. Реальні продажі. 67% користувачів twitter мають схильність купувати товари та послуги компаній, за якими стежать в інтернеті. Це найбільший показник серед соціальних мереж

До того ж, twitter – єдина соцмережа, що не має аналогів. Це робить особливою не лише її, але й тих, хто нею користується.

Якщо Ви не впевнені в своїх силах, тоді професійна команда від Welldo Studio допоможе в просуванні вашого бренду в соціальних мережах

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