+380 93 118 1766     office@welldostudio.com

логотип велдо студіо
Зв’язатись

Зв'язок з нами:

Адреса : м. Львів, Промислова, 50/52

Телефон :‭+380 (93) 118 17 66‬

E-mail : office@welldostudio.com Skype : a_kyrychenko

Головна Блог веб студії Welldo Для чого сайту потрібні мета теги?
27
жовт
Для чого сайту потрібні мета теги?

Для чого сайту потрібні мета теги?

Заповнення мета тегів – це перше, що ви повинні зробити для свого сайту, після складання семантичного ядра. З допомогою правильно заповнених тегів мета можна значно підвищити рейтинг сайту, а також збільшити кількість відвідувачів. 

З технічної точки зору до тегів meta відносяться: <description>, <keywords>, - але розповідаючи про оптимізацію не можна оминути тег <title>, який відіграє важливу роль в просуванні сайту. Мета теги - це інструменти, за допомогою яких пошукові системи будуть індексувати ваш сайт. Вони заповнюються для кожної сторінки окремо залежно від її тематики і контенту. Якщо дивитись html код сторінки , то мета теги можна відшукати в розділі <head>, але на самому сайті вони не відображаються.

Так виглядають мета теги в html головної сторінки Welldo Studio

Тексти, що знаходяться в title і description покажее пошукова система в сніпеті по клучових запитах, які мають бути вписані в meta тег <keywords>.
Тепер про кожен тег окремо.

Title (Tt.) 

Це заголовок сторінки.  Він є назвою вкладки для сторінки в браузері  

 

і відображається в результатах пошуку. 
 

Текст Tt. повинен мати 100% унікальність і складатись з 60-75 символів з пробілами. Не варто перевищувати цей розмір, тому що занадто довгий заголовок може просто не поміститись в видачу пошукової системи. В результаті ваш заголовок може обірватись на середині фрази і користувач його не зрозуміє. Дуже важливо, щоб кожна сторінка сайту мала свій індивідуальний Tt. , в який будуть входити ключові запити з семантичного ядра, за якими ви збираєтесь просуватись. Ключі для Tt. підбираються з якомога більшою частотністю і мають розташуватись ближче до лівого краю. 
Оскільки Tt. це перша інформація про вашу сторінку, яку бачить користувач, ви повинні написати такий текст, який спонукатиме її відвідати. Але це не означає що там можна написати будь-який привабливий заголовок. Він має лаконічно, доступно і привабливо розказати читачеві про інформацію, послуги або продукт, що пропонує сторінка. Не варто копіювати і використовувати Tt. з інших сайтів. Він не принесе вам підвищення в рейтингу, навіть якщо сторінка, з якої ви взяли текст, має перше місце в пошуку. 

Title для сторінки нашого сайту “Семантичне ядро — початок оптимізації”

Description (Des.)

Текст цього мета тегу  завжди йде завжди разом із Tt. Їх показує пошукова система в видачі.  

Des. , як і Tt. , має бути унікальним на 100%. Розмір його для Яндекс складє 200-350 символів з пробілами, а для Google – не більше 150. В нього обов'язково мають входити текст з Tt. Також тут можна використати 1-2 ключових запита, які треба розташувати якомога ближче до лівого краю. Текст Tt. , хоч і має входити в Des. , але не має повторюватись, тому що в сніпеті це буде виглядати не гарно. Наприклад, якщо в Tt. ви використовуєте ключ “розробка сайту”, то в Des. можна заміни його синонімом “створення сайту”. 

Текст Des. має не менше значення ніж Tt. , тому він повинен бути також інформативним, лаконічним і цікавим. В трьох речення він має докладно і зрозуміло розповісти читачеві про вашу сторінку і зацікавити відвідати її. Des. , так як і Tt. так і контент на сторінці мають одну тематику. Тому в Des. має ввійти найважливіша і найцікавіша інформація зі сторінки.  Не скупіться на слова, бо якщо текст вийде замалий, пошукова система не сприйме його як Des. і  замінить відрізком з контенту сторінки, де зустрічається ключовий запит. Але бувають випадки, коли навіть з повноцінним Des. пошуковик все одно бере опис з сторінки. В цьому випадку можна написати якісний сео-текст,  в якому речення з ключовим запитом буде привабливо описувати сторінку, або спробувати змінити Des. - зробити його більшим, наприклад. 

Keywords

Слова і словосполучення цього мета тегу не відображаються на сторінці і не показуються пошуковою системою в сніпеті. Keywords - це перелік ключових запитів, по яким буде просуватись сторінка. Він має складатись з декількох фраз загальною кількістю 150-250 символів. Ключові фрази записуються через кому від високочастотних  до низькочастотних. На відміну від Tt. і Des. в keywords, яких варто використовувати лише високо- і середньочастоні запити. Важливо слідкувати за спамністю в запитів. Бажано, щоб одне слово повторювалось не більше ніж 2-3 рази. 

Приклад Keywords зі сторінки нашого сайті “Про нас”

Стоп-слова в мета тегах

Також хочеться зупинитись на словах, якими не варто зловживати в мета тегах, так звані стоп-слова. До них відносяться знаки, слова і символи, які самі по собі не несуть ніякої смислового навантаження і просто ігноруються пошуковими системами при індексації сайтів. До цих слів відносяться : вставні слова, прийменники, займенники, сполучники, частки, вигуки, цифри. Але, тим не менш, вони дуже потрібні для нормального сприйняття тексту. Без них текст схожий на набір словосполучень. Також є стоп-символи. До них відносяться пунктуаційні та розділові знаки: (() - = / \!? | + _.:). І якщо в основному контенті сторінки їх уникнути неможливо, то в мета тегах бажано їх не використовувати. Tt. має обмежену кількість символів, тому витрачати їх на вставні слова, або вигуки немає змісту. А от від розділових знаків відмовитись не вийде. В Des. стоп-слова використовувати можна, але в розумних розмірах. Оскільки в Des. вам треба створити привабливий, зрозумілий і природній опис сторінки зовсім відмовитись від службових частин мови не вийде.

Експериментуючи з мета тегами, що відображаються в сніпеті ви можете впливати на показник співвідношення кількості показів до кількості кліків для вашої сторінки. Чим привабливішим буде сніпет і чим більше він буде відповідати ключовому запиту, тим імовірніше користувач зайде саме на ваш сайт. Але треба розуміти, що для повноцінної життєдіяльності сайту одних тегів не достатньо, його потрібно постійно оновлювати свіжим контентом. Тож на мета тегах діло не закінчується, а навпаки тільки починається.

Якщо Ви хочете замовити послуги з просування від Welldo Studio заповність форму зворотнього зв'язку, або зателефонуйте 067 360-24-25 

Замовити послугу

Коментарі (34)

  • 3 червня 2018 р.
    very nice put up, i certainly love this web site, keep on it
  • 3 червня 2018 р.
    I together with my guys appeared to be looking through the great things located on your website then all of a sudden I had a horrible suspicion I never thanked the blog owner for those tips. All of the guys came consequently glad to see them and have now in truth been tapping into these things. I appreciate you for indeed being well kind and for deciding on this kind of fine tips millions of individuals are really desperate to be aware of. My very own honest apologies for not saying thanks to earlier. cheap nfl jerseys http://www.nfljerseys.us.org
  • 4 червня 2018 р.
    Youre so cool! I dont suppose Ive read something like this before. So good to seek out any person with some unique thoughts on this subject. realy thank you for starting this up. this website is one thing that is needed on the net, someone with slightly originality. helpful job for bringing something new to the web!
  • 4 червня 2018 р.
    I have to voice my appreciation for your kindness for those who really need guidance on this question. Your real commitment to passing the message throughout had become remarkably interesting and have in most cases allowed guys and women much like me to reach their dreams. This informative useful information implies a lot a person like me and extremely more to my peers. Thanks a ton; from all of us. curry 4 http://www.curry4.us.com
  • 5 червня 2018 р.
    I want to show appreciation to the writer just for bailing me out of this incident. Right after searching throughout the internet and seeing things which are not productive, I figured my life was gone. Being alive minus the solutions to the problems you've resolved through this article is a critical case, as well as ones which may have in a negative way affected my entire career if I hadn't noticed your blog post. Your primary expertise and kindness in handling the whole thing was very useful. I am not sure what I would have done if I had not come across such a subject like this. I can at this point look ahead to my future. Thanks for your time very much for this skilled and effective guide. I won't hesitate to propose your web sites to anybody who would like guidelines about this area. curry 5 http://www.curry5.us
  • 5 червня 2018 р.
    My husband and i got quite fortunate when Edward managed to carry out his reports because of the ideas he made from your own weblog. It is now and again perplexing just to continually be freely giving steps which usually men and women have been selling. And we all grasp we have you to appreciate for that. Most of the explanations you've made, the easy web site navigation, the friendships you will make it possible to create - it is mostly great, and it is helping our son and us know that that subject matter is interesting, and that is quite fundamental. Thanks for all! yeezy boost http://gtiny.me/yzyboostus
  • 5 червня 2018 р.
    I and also my pals have already been checking out the nice recommendations located on your web page and immediately I got a horrible suspicion I never thanked you for those tips. My young boys appeared to be stimulated to study them and already have pretty much been having fun with them. We appreciate you actually being simply kind and also for considering certain extraordinary subject areas most people are really wanting to be aware of. Our own honest regret for not expressing gratitude to earlier. adidas zx flux http://www.adidas-zxflux.us.com
  • 5 червня 2018 р.
    There are definitely a whole lot of particulars like that to take into consideration. That could be a great point to deliver up. I offer the ideas above as general inspiration however clearly there are questions like the one you bring up where crucial thing will be working in trustworthy good faith. I don?t know if best practices have emerged round things like that, but I'm sure that your job is clearly identified as a fair game. Each boys and girls feel the impact of only a second抯 pleasure, for the rest of their lives.
  • 6 червня 2018 р.
    I wanted to write you that very small word to be able to thank you very much again considering the extraordinary tips you have discussed here. It has been quite unbelievably generous of you giving easily exactly what a lot of people might have offered for sale as an ebook to get some bucks for their own end, most notably considering that you could possibly have done it in the event you wanted. Those concepts additionally acted to be the good way to fully grasp that other people have similar dreams just as mine to understand much more related to this condition. I'm certain there are numerous more enjoyable periods in the future for folks who look over your blog. nike air max shoes http://www.nikeair-max.us.com
  • 6 червня 2018 р.
    I enjoy you because of your whole hard work on this blog. Kate really likes getting into investigations and it's obvious why. Many of us hear all regarding the lively manner you create important guidelines by means of the web site and as well as encourage response from website visitors on this topic while our favorite daughter is truly learning a lot. Enjoy the rest of the new year. You're the one doing a stunning job. yeezy http://www.yeezy500.us
  • 7 червня 2018 р.
    My husband and i felt very comfortable Peter managed to finish off his studies through the entire precious recommendations he came across while using the blog. It is now and again perplexing to just choose to be handing out secrets and techniques which usually some others could have been selling. Therefore we fully grasp we need the writer to appreciate because of that. The entire explanations you have made, the easy website menu, the relationships your site give support to instill - it's got most incredible, and it's making our son and us feel that the subject is exciting, and that is really pressing. Thanks for the whole thing! ray ban sunglasses http://www.raybansunglasseswholesale.us.org
  • 8 червня 2018 р.
    I wanted to construct a brief word to be able to appreciate you for all the awesome steps you are posting on this website. My time-consuming internet look up has at the end been compensated with brilliant concept to go over with my companions. I 'd admit that we site visitors actually are extremely fortunate to be in a wonderful site with very many perfect individuals with very helpful strategies. I feel extremely grateful to have come across the web site and look forward to many more brilliant minutes reading here. Thanks a lot once again for all the details. adidas tubular http://www.adidas-tubular.us.com
  • 9 червня 2018 р.
    I definitely wanted to make a simple remark in order to thank you for all of the remarkable guides you are placing at this website. My incredibly long internet research has now been rewarded with professional facts and strategies to talk about with my close friends. I 'd point out that most of us visitors are definitely lucky to dwell in a fabulous site with so many brilliant individuals with useful things. I feel pretty privileged to have come across the webpage and look forward to plenty of more exciting moments reading here. Thanks again for everything. pandora jewelry http://www.pandorabracelet.in.net
  • 9 червня 2018 р.
    I as well as my buddies have been checking the excellent guides from your website and instantly came up with an awful suspicion I had not expressed respect to the blog owner for those techniques. Most of the guys became certainly stimulated to learn them and already have clearly been tapping into these things. Appreciate your truly being well kind and then for making a choice on these kinds of nice things millions of individuals are really needing to discover. Our sincere regret for not saying thanks to you earlier. yeezy boost http://tiny.gl/yzyinc
  • 10 червня 2018 р.
    I simply wanted to post a word to express gratitude to you for these splendid facts you are sharing at this site. My time consuming internet investigation has now been honored with pleasant ideas to share with my friends and classmates. I 'd declare that we site visitors are unquestionably lucky to live in a magnificent place with so many brilliant individuals with beneficial methods. I feel pretty fortunate to have seen the webpages and look forward to so many more thrilling times reading here. Thanks once again for all the details. tory burch outlet http://www.toryburchshoes.us
  • 10 червня 2018 р.
    My spouse and i got really fortunate Raymond managed to finish up his inquiry through your precious recommendations he discovered in your web page. It is now and again perplexing just to be making a gift of hints which many others could have been trying to sell. And we also take into account we have the blog owner to be grateful to because of that. Most of the explanations you made, the simple website navigation, the relationships you help instill - it is mostly impressive, and it is helping our son in addition to us understand that matter is brilliant, and that's rather serious. Thank you for everything! nike cortez men http://www.nikecortez.us.com
  • 11 червня 2018 р.
    I and my pals appeared to be reading the nice key points from the website then all of the sudden came up with an awful feeling I had not thanked the website owner for those techniques. All the women were so very interested to study them and already have quite simply been tapping into those things. Thank you for getting well accommodating and for figuring out some magnificent guides millions of individuals are really needing to understand about. My very own sincere regret for not expressing appreciation to earlier. goyard handbags http://www.goyardhandbags.us.com
  • 12 червня 2018 р.
    There are definitely loads of particulars like that to take into consideration. That may be a nice point to deliver up. I offer the thoughts above as normal inspiration but clearly there are questions just like the one you bring up the place an important factor might be working in honest good faith. I don?t know if best practices have emerged round issues like that, but I am positive that your job is clearly recognized as a fair game. Both girls and boys really feel the impact of only a second抯 pleasure, for the rest of their lives.
  • 12 червня 2018 р.
    My husband and i felt really happy that Peter could do his reports out of the precious recommendations he came across using your blog. It is now and again perplexing to simply choose to be giving freely thoughts which often some people may have been making money from. So we recognize we've got the blog owner to appreciate because of that. These explanations you've made, the simple blog navigation, the friendships you will make it easier to engender - it's got all unbelievable, and it is letting our son and our family imagine that this idea is excellent, and that's very mandatory. Many thanks for the whole thing! yeezy boost http://chilp.it/b408e47
  • 13 червня 2018 р.
    My wife and i were happy that Louis managed to do his researching while using the precious recommendations he got from your very own blog. It's not at all simplistic to just always be making a gift of thoughts which other folks may have been making money from. We acknowledge we need the writer to thank because of that. Most of the explanations you made, the easy web site menu, the relationships you make it easier to foster - it is mostly astounding, and it's really leading our son and our family believe that this article is brilliant, and that is unbelievably mandatory. Thank you for the whole thing! puma fenty http://www.fentypuma.us.com
  • 13 червня 2018 р.
    I as well as my guys ended up looking at the nice items located on your site and so at once I got an awful suspicion I never expressed respect to the web blog owner for those secrets. Most of the ladies are already for this reason happy to study them and already have clearly been loving them. Many thanks for simply being indeed kind and also for pick out this kind of brilliant subject areas millions of individuals are really desirous to be aware of. My personal sincere regret for not expressing appreciation to earlier. curry 4 http://www.curry4shoes.us.com
  • 14 червня 2018 р.
    I am just commenting to let you understand of the incredible encounter my friend's child developed visiting your webblog. She figured out too many issues, including what it is like to possess a great teaching heart to make folks completely comprehend certain tricky topics. You actually surpassed my expected results. Many thanks for displaying the helpful, trustworthy, revealing and even cool thoughts on the topic to Evelyn. adidas yeezy http://www.adidasyeezys.net
  • 14 червня 2018 р.
    I actually wanted to compose a comment to thank you for those marvelous instructions you are giving on this site. My time-consuming internet research has now been honored with incredibly good facts to go over with my pals. I 'd tell you that many of us visitors are very much fortunate to dwell in a useful site with so many outstanding individuals with great tactics. I feel truly grateful to have come across your weblog and look forward to so many more enjoyable times reading here. Thanks again for all the details. kate spade outlet http://www.katespadehandbags-outlet.us.com
  • 15 червня 2018 р.
    I would like to get across my love for your kindness supporting those who really need guidance on the concern. Your personal dedication to getting the message around came to be amazingly advantageous and has usually made employees just like me to attain their goals. The valuable information implies a lot to me and somewhat more to my office workers. Best wishes; from each one of us. nba jerseys http://www.cheapnbajerseys.us.org
  • 15 червня 2018 р.
    I precisely needed to appreciate you all over again. I'm not certain what I would've made to happen in the absence of the entire thoughts shown by you over my question. It previously was a very distressing circumstance in my opinion, but encountering a new professional fashion you managed the issue took me to jump for happiness. I'm happy for this help and in addition trust you really know what a great job that you're doing instructing other individuals by way of a site. More than likely you've never met all of us. nike flyknit http://www.nikeflyknitracer.us.com
  • 16 червня 2018 р.
    I wanted to construct a word in order to thank you for all the fabulous techniques you are giving out on this website. My rather long internet search has finally been honored with reliable insight to exchange with my good friends. I would believe that many of us website visitors actually are quite blessed to be in a useful website with many special professionals with insightful pointers. I feel very grateful to have seen the web pages and look forward to so many more thrilling minutes reading here. Thanks again for a lot of things. ferragamo belt http://www.ferragamobelt.us.org
  • 17 червня 2018 р.
    I have to show my respect for your kindness giving support to individuals who absolutely need guidance on this particular situation. Your very own dedication to getting the solution along has been surprisingly effective and have truly helped most people like me to realize their aims. This useful key points indicates a whole lot a person like me and somewhat more to my mates. With thanks; from everyone of us. moncler outlet http://www.monclersoutlet.us.com
  • 18 червня 2018 р.
    I truly wanted to jot down a simple message to be able to appreciate you for those unique tips and tricks you are placing at this site. My time-consuming internet search has at the end been compensated with pleasant insight to exchange with my two friends. I 'd express that many of us readers actually are very much fortunate to exist in a remarkable network with very many wonderful professionals with great solutions. I feel somewhat privileged to have seen your entire webpage and look forward to tons of more fabulous moments reading here. Thanks once more for all the details. foamposites http://www.nikefoamposite.us.com
  • 18 червня 2018 р.
    Thank you so much for giving everyone an extraordinarily nice possiblity to check tips from this blog. It's usually very ideal plus full of fun for me and my office acquaintances to search your blog particularly 3 times weekly to learn the new stuff you have got. And lastly, I'm so certainly amazed concerning the fabulous strategies you serve. Some 1 areas in this post are clearly the very best I've had. hermes belts http://www.hermesbelts.co.uk
  • 18 червня 2018 р.
    I found your weblog website on google and verify just a few of your early posts. Proceed to maintain up the very good operate. I simply further up your RSS feed to my MSN Information Reader. Searching for ahead to reading more from you in a while!?
  • 19 червня 2018 р.
    My husband and i were very contented Emmanuel managed to deal with his investigation with the ideas he had out of the weblog. It is now and again perplexing to just happen to be giving for free guidelines that most people have been selling. So we realize we need the blog owner to appreciate because of that. The main explanations you made, the easy web site menu, the relationships your site help to engender - it's all terrific, and it is aiding our son in addition to our family know that that concept is fun, and that is really serious. Thank you for the whole thing! lebron 13 http://www.lebron13.us.com
  • 19 червня 2018 р.
    I together with my friends have been reading through the good items on your web page while instantly I had a terrible suspicion I never expressed respect to the website owner for those secrets. Most of the boys had been as a consequence thrilled to study all of them and now have sincerely been enjoying these things. We appreciate you getting considerably helpful and for finding these kinds of outstanding subjects millions of individuals are really desirous to discover. My honest regret for not expressing gratitude to sooner. michael kors outlet http://www.michael-kors-handbags.org.uk
  • 20 червня 2018 р.
    I together with my friends happened to be going through the nice tips and hints located on your web site and then instantly I had a horrible feeling I never thanked the web blog owner for those strategies. Those guys came certainly glad to read them and have now sincerely been making the most of them. Appreciation for turning out to be well considerate and for utilizing this kind of superior subject matter most people are really desirous to understand about. Our own honest apologies for not saying thanks to earlier. yeezy boost 350 http://clickand.co/8f5rk
  • 21 червня 2018 р.
    My wife and i ended up being absolutely ecstatic that Jordan managed to do his investigations through the precious recommendations he discovered while using the web pages. It is now and again perplexing to just continually be offering information and facts which often some people might have been trying to sell. So we do know we now have the website owner to give thanks to because of that. Most of the explanations you've made, the straightforward site navigation, the friendships you can assist to promote - it is mostly fantastic, and it's really letting our son in addition to the family feel that this article is amusing, and that is extraordinarily indispensable. Many thanks for all! ferragamo belt http://www.ferragamobelt.us

Залишити коментар